i have the pleasure of living in saint germain des pres right now... and being in this area means that i wake up every morning and walk to my corner, which just happens to be the store of Sonia Rykiel. as one of my favorite labels, this is just icing on the cake for this fabulous neighborhood. day after day, the windows never get tiring (and neither does the selection inside... i'm not going to lie, i go in all the time!). the clothing, bags, and various other accessories- not to mention the Rykiel Woman boutique down the street, where Sonia Rykiel sex toys and other sensual accessories co-mingle with clothes and gifts- and are just so playful and fun, encouraging women to adopt their own individual personality through fashion... "la demode" (or the "un-fashion) is what Sonia's philosophy came to be called in the '70's...
http://www.rykielles.com is the line's own blog, created by Nathalie Rykiel, the current pres of the company... for sure check it out.
here is the runway collection for spring/summer 2010. this is the way fashion should be...
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